Swarovski Optik

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Swarovski Optik

Swarovski Optik is the leader in quality and innovation and specializes in long-range, high precision, premium binoculars, spotting scopes, rangefinders and accessories for your next adventure. They are perfect for hunting, early season scouting, and bird and nature observations.

In 1935, Wilhelm’s passion for Astronomy awakened his ambition to build his own, improved binocular. With access to his father’s factory, Wilhelm managed to develop a prism fabrication and grinding process applied in constructing his first 6×30 binocular. Wilhelm went on to found Swarovski Optik in Absam, Tyrol, in 1949 laying the foundation for a sport optics company with a global reputation. His company’s first product, the Habicht 7×42, is still an industry standard in the field of hunting optics and continues to be produced today.

Swarovski Optik introduced its first rifle scope in 1959, its initial extendable spotting scope in 1967 and, in 1971, the world’s first rubber-armored binocular. In 1976, another worldwide premiere saw the launch of a rifle scope equipped with a proprietary shock absorber for preventing recoil injuries to the eye. In 1999, the Swarovski EL binocular with the world’s first wrap-around grip captured Field and Stream Magazine’s Best of the Best Award, making it the development of the decade. Since 2007, the Z6 rifle scope range with the first 6x zoom has received international acclaim among the world’s hunting fraternity. In all, over 30 national and international awards pay tribute to the company’s innovative strength, the superior precision and uncompromising quality and also to the elegance and the innovative design that go into the Swarovski Optik binoculars and spotting scopes.